I WANT TO SELL MY ARTWORK, BUT WHERE DO I START?

That’s the ultimate question, isn’t it? And with so much information out there, it’s difficult to get your head round it, and not get overwhelmed. Firstly, take a deep breath and let it out slowly...

Now remember, Rome wasn’t built in a day, so with a little planning and some work, you will get there.

So, let’s get to it! My top 5 tips on where to begin are:

1. Select a few drawings that you want to sell

• I know it seems terribly obvious, but how can you sell anything without a product, right? I would suggest firstly choosing just three or four drawings to begin with as this will make your starting point easier to manage. Digital clean up and listing is a lot easier with three drawings, compared to if you had dozens, and by offering more than one drawing, you’re giving your customers options.

• Consider if your drawings form a collection. I will be blogging about collections in the blogs to follow, so watch this space!

2. Create a list of short term, achievable goals

• I love lists – they keep me focused and make me feel great when I tick something off!

• Decide what type of lists works best for you – there are so many options, and so many different ways of keeping yourself on track that you simply must find ways of getting organised!

PLEASE NOTE: My next blog will be all about making lists, for use now and in the future, so if you don’t know where to start, have no fear, I am here. I’ll show you tips and tricks on how to organise yourself and set a plan for short, mid and long term goals.

3. Decide where and how you want to sell your drawings

• Most people these days opt for selling on-line. Have a think about what works best for your type of artwork by researching the most popular on-line platforms to sell your work. You may want to think about having a website running alongside this. Or you may want to sell through a shop. I’d suggest brainstorming some ideas and see what’s the best fit for what you’re offering.

4. Clean up your product, ready to sell

• Of course, this doesn’t necessarily apply to originals, but prints, digital or otherwise, will need some finessing.

• The neater you are in the drawing stage, the less you need to work on the digital file to tidy up your work. A little will always need doing, and this is another topic I will cover in a future blog, so watch this space!

5. Think about how you want to market your goods

• Already on Social Media? – then you’re already halfway there. Most people have an on-line presence these days, so utilise what is already set up but prepare to explore further at a later stage.

• Consider asking friends and family if they can help you to market your brand.

TOP TIP 1 – Don’t get bogged down with the real detail at this stage, or your tasks will seem daunting and the finish line simply won’t be in sight!

TOP TIP 2 – Don’t beat yourself up for making mistakes. Celebrate the learning and move on!

As I am an artist, I will be tackling these questions based on my personal skills and how I do things but perhaps you can adapt these to your particular artwork or craft.

Enjoy the process.

Love, Demi x